SINOTRUK aims to build a high-end manufacturing brand in the Vietnamese market

On the morning of April 6th, Tan Xuguang presided over a China National Heavy Duty Truck Group (CNHTC) Vietnam market channel and customer symposium in Ho Chi Minh City, Vietnam, to ensure high-quality export of the group's products in the second quarter. The symposium focused on problem orientation, benchmarking excellence, and value enhancement, and comprehensively and deeply exchanged information on the current development of the Vietnamese heavy-duty truck market and its trends in the coming months, as well as CNHTC's issues and cooperation suggestions in products, services, accessories, and other aspects.

Tan Xuguang said

SINOTRUK has already occupied half of the Vietnamese heavy-duty truck market. To efficiently collaborate and link with channel partners, continuously cultivate, and work together to create a three-dimensional competitive advantage of "product+service+accessories+brand", significantly enhance brand influence and market share, jointly take responsibility to customers, satisfy customers, make customers more profitable, and lead the Vietnamese market towards high-end!

SINOTRUK's strategic channel partners in the Vietnamese market exchanged speeches.

In the afternoon of that day, Tan Xuguang led a team to conduct on-site inspections and research at the Ho Chi Minh City 4S store of Vietnam Machinery Investment and Development Company, a partner of SINOTRUK. They had face-to-face communication with frontline marketing and service personnel to gain a deeper understanding of vehicle sales, competitor benchmarking, product quality, service guarantee, spare parts reserves, and other related situations.

Comrades in charge of relevant business of SINOTRUK and Weichai Power participated in discussions and research.